Manfoods

McDonald’s Egypt

We opened our first McDonald’s restaurant in Egypt in 1994, soon after the global company became the world’s second most recognised brand.

It was no overnight success. At the time of our launch, only a fraction of Egypt’s population, which numbered 61 million at the time, had heard of the Big Mac. A TV advertising campaign with Mahmoud El Khatib, Al Ahly’s top scorer, in 1995 increased recognition and led to our market share soaring, and we have not looked back.

We were an early pioneer of McDelivery, making Egypt one of the first countries to have home delivery of McDonald’s meals.

We expanded to ten restaurants and then bought another franchise, Orascom, which also possessed ten additional sites in its assets. Under Yasseen Mansour’s chairmanship, Manfoods, the name we gave our McDonald’s business, now owns and operates more than 150 McDonald’s outlets, employing 5,000 people and serving an estimated 80,000 customers every day.

It also supplies food to other McDonald’s branches in the Middle East and Greece.

Mohamed Ismail Mansour, the son of the late Ismail Mansour, is chief executive of Manfoods. He is also running Infinity, a Man Capital-backed renewable energy company.

Over 90% of McDonald’s products come directly from Egyptian suppliers that are required to adhere to strict quality and food safety standards. Our commitment to food safety encompasses the entire supply chain – from raw materials to customer care.

We offer numerous training programs for employees to provide the highest performance levels and customer service, while providing a supportive work environment characterized by openness and cooperation.

Since its opening, McDonald’s Egypt has been dedicated to supporting the community on two levels – nationally through charity causes and development projects; and at a local restaurant level through local initiatives. McDonald’s adopted the Ezbet KhairAllah Project since 2009 which focuses on the wellbeing and development of underprivileged children in unplanned communities in cooperation with NGO “Peace & Plenty”. Starting with Ezbet KhairAllah and Batn El Bakara, McDonald’s successfully renovated 22 nurseries and 8 primary schools.

We have also embarked on a joint educational venture with the Faculty of Hotels and Tourism, Helwan University to offer employment opportunities and internships to students, in addition to enrolling non-university graduate McDonald’s employees in the Hotels and Tourism Open University program to provide them the opportunity of a university education as well as the necessary knowledge and skills to help them progress into management careers faster.

Find out more at McDonald’s Egypt.